My Marketing File
The plain-language marketing reference for founders and operators.
My Marketing File is a free glossary of marketing terms written for business owners, operators, and anyone evaluating outsourced or fractional marketing. Every definition is clear, practical, and free of agency spin.
Browse the Marketing Glossary
40 terms covering strategy, analytics, demand generation, paid media, and more. Each entry includes a definition, context, and cited sources.
Popular Terms
- Fractional CMO — what it is and when it makes sense
- Outsourced Marketing — structures, tradeoffs, and how to manage agencies
- Marketing ROI — how to calculate and what targets to set
- Go-to-Market Strategy — the components of a GTM plan
- Marketing Attribution — models, tradeoffs, and what to use when
- Product-Market Fit — how to measure it and what to do when it weakens